The midsole cushions every step, and a timeless Reebok window box logo amps up the look for casual-yet- sophisticated style. The soft leather upper doles out superior support and quality.
Women led most online purchase categories except music, auctions and computer hardware. While the old stereotypes still hold true: Baby Boomers, who are comfortable with technology, will increase online and mobile activity for seniors as they age. And as new technology further changes, younger consumers will stay on the cutting edge. Now more than ever is there a need for marketers to determine the appropriate method to connect with target shoppers.
These levels of connectivity also beg the question of when retailers will flip the switch on traditional feature ads in newspapers to digital versions. Differences in basket composition, planned versus impulse shopping and response to promotions are valuable tools toward designing the right level of shopper engagement. A number of retailers have already used their web sites to target senior citizens with special online promotions, clubs that offer discounts and other features.
And one major consumer-packaged-goods manufacturer has even developed a site targeted toward male homemakers — a nod to the fact that more men are engaged in managing more of the day-to-day household chores than ever before. By using innovative approaches to target consumers, the results are not only more accurate, but they can be more effective too.
Interested in learning more? In the meantime, explore our insights and reports on the latest consumer trends. If this is your first time subscribing, return to our signup form and try again, or contact us.
Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates.
Men are more likely to respond to more utilitarian aspects of the experience — such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.
As one female shopper between the ages of 18 and 35 told the researchers: I love shopping even when I have a deadline.
I just love shopping. According to Wharton marketing professor Stephen J. Hoch , shopping behavior mirrors gender differences throughout many aspects of life.
It is also the likeliest reason that stores lose the business of women shoppers. Male and female shoppers also have different reactions to sales associates. Women shoppers also value sales associates who make them feel important, according to the survey.
In an interview with researchers, one woman in the 18 to 35 bracket described the employees in a favorite store. They always show me different styles.
Paula Courtney, president of the Verde Group, suggests that the attitudes expressed toward sales associates reflect subtle, but important, differences between men and women. For men, problems with associates are still linked directly to getting the item they need. Retailers can use the study findings to tailor services to build sales, she said. Price suggests that retailers who want to improve their ability to reach shoppers based on gender can take some concrete steps.
First, however, they must be sure that their operations are running as smoothly as possible in order to avoid irritations, such as out-of-stock merchandise or a lack of advertising circulars that diminish the shopping experience for men and women both. He also says that efforts to reach out to women shoppers cannot be superficial, such as simply putting up signs or changing the color of uniforms. Communication is critical to reaching women shoppers, Price adds. Sales associates need to understand whether the shopper is looking for a product that will come out of disposable income, such as cosmetics, or a more essential and difficult to understand product — such as an over-the-counter drug or first aid treatment.
Helping shoppers in those two different categories requires different styles of communication. Retailers hoping to appeal to women shoppers also need to devote attention to editing their assortment of items, Price says. Finally, he says, hiring women throughout the ranks will bring retailers more in touch with what women want.
At his company, women make up the majority of sales associates and are heavily represented in the marketing department. No idea gets floated too far before a woman can reflect on how it might impact her own life, he notes. The sample was dominated, two to one, by females. She says retailers have long sensed the differences between men and women as shoppers. Women walk into a store and scan. Men look for a specific aisle. Passi says the underlying attitudes that frame the shopping experience for men and women — with women more focused on the experience; men on the mission — do not necessarily play into sexist stereotypes of women as more emotional and weaker.
She wants more interaction. She wants more eye contact. According to Hoch, the recent study, along with other Baker research, indicates that sales associates are critical to retail operations because employees are one way competitors can differentiate themselves from one another to gain market share.
In fact, they want to deal with an ATM machine. They must be authentic, but what this study tells us is those buttons have to be turned on and off — or turned on more or less — depending on whether you are dealing with a man or a woman.
She says retailers need to step up and deliver more sophisticated, segmented service, not only taking into account gender, but also age, ethnicity and regional differences.
Yet as organizations, we end up treating customers as one big happy family. Gender, she notes, is one of the easier customer attributes to address in a strategic fashion. Truly sophisticated marketers could get into attempting to differentiate services by gender and age or between professional women and those who manage households full-time.
Free shipping on men's fashion at flip13bubble.tk Shop online fashion and accessories for men. Totally free shipping and returns. Shop up and coming brands and trendy men's clothing at Urban Outfitters. Keep your look fresh with the latest arrivals in men's clothing, accessories and shoes. Receive free shipping for purchases of $50 or more on US orders. From sportswear to shoes, Barneys New York has a wide selection of men's designer clothes, jackets, bags and wallets to keep you looking sharp.